the problem · a mental health practitioner starts their own private practice, with no visual branding

A site that mimics the therapy process, going from darkness to light

Studio Lucky Bamboo built the Battle On Therapy website from scratch in Webflow around one creative problem: how to make therapy felt on a page, through imagery that mattered to Chris, with his own icon inside the design. Four core pages. One light progression. That was the brief.

Someone looking for a therapist should feel they already know him: his personality, what he understands, and what he can help with. The site also had to stand out among thousands of other mental health practices, draw the people he can help, and send everyone else toward a better fit. He treats Asian and Asian American adults, men of colour, and minority professionals working through anxiety, trauma, burnout, identity, and life transitions.

Category Sameness

We looked at other practices with him. Chris called them dated, text-heavy, and interchangeable. In a field that large, a site that looks like the rest of them disappears. He wanted a strong opening screen, less text carrying more feeling, specialties listed plainly, and insurance answered early.

Designing for hesitation

The harder problem was the person arriving already unsure. Adults roughly 25 to 45, navigating anxiety, trauma, burnout, and identity. Many of them men of colour who have never sat across from a therapist who looks like them. A cold page confirms the fear that brought them there. The page had to show that Chris understands what they are going through, where they are, and what he is able to help with.

The constraints

Speak clearly to men and women of colour, and stay specific enough that the practice is findable. We built it from scratch. Chris showed up with an icon and a color. We came up with the rest, and the mark had to live in the imagery, not sit off to the side. Ko’olina Beach surfaced later, after we had the concept of Therapy In A Site, going from darkness to light.

what we inherited

From scratchNo previous platform claim. Favicon and logo marks only.
Icon and a colorHe showed up with those. Ko’olina followed the concept.

the approach · lots of moodboards, and a back and forth with the client to get the concept just right

Make the page do the heavy lifting

Signed 31 May 2025, soft launch in August, handoff in January 2026. We kept the scope on the arc that would survive editing, not on a deliverables wall.

creative concepting to achieve therapy in a website through imagery
“Blend the client's real images with his icon.”

We mood-boarded how to do that tastefully, and we stayed inside the color palette he wanted. Dark to light came from different times of day at Ko’olina Beach, the shoreline that showed up after the concept.

Client-annotated mood board: five skies Chris marked, from early morning to dusk.
The working board. Chris marked the skies he wanted, in his own notes.
Time-of-day progression strip: one shoreline, four times of day
The concept, narrowed. One shoreline, four times of day. These are the frames the page was built from.

the record · four pages, as shipped

Four pages, as they shipped.

Chris had a DIY site that did not represent him. He was opening his own practice for the first time, and he wanted a site that showed who he is and attracted the clients he can help.

live pages from battleontherapy.com, captured 2026-08-25. chris edits the site on his own webflow seat, so today may look different.

home
live · captured 2026-08-25
The landing page captured the concept of Therapy In A Site: going from darkness to light through imagery and transitions.
about
live · captured 2026-08-25
His philosophy opens the About page, in the headline visitors see when they click About Me. He needed that on the site so visitors would hear how he thinks about therapy, and how that sets him apart from other practitioners. The About page is more personal and more vulnerable: more photographs of Chris himself, and copy in his own words.
services
live · captured 2026-08-25
Services, top to bottom: the client's services, an explanation of how they differ, and an FAQ so someone searching can find as much as possible.
blog
live · captured 2026-08-25
The blog index, live, as captured. Chris publishes here on his own seat.

the outcome · owned since january

Handed over, and running the practice’s front door

Soft launch in August 2025. The site was handed to Chris in January 2026. After we handed it off, he was free to change the site however he wanted. If a client would rather we handle the edits, that is what a maintenance package is for.

Live on the page

Verified 2026-08-10: hero, Meet the therapist, Dear fellow traveler letter, Why Choose Battle On Therapy, services, seven-step plan, insurance marquee (nine carriers), blog, contact, footer. Four modalities on the homepage services section, written in Chris’s voice.

Complete ownership

Chris runs the site himself on a Webflow content-editor seat with publishing on (verified 2026-08-04). Hosting is billed to his card, not the studio’s. A client who cannot see or control what their site costs is stuck with their agency.

The final arc

The design record runs from night to dusk. The live page passes through daylight and ends at night. We do not have the reason on file. The light still changes section by section, on purpose.

the metrics · checkable facts only

Impact at a glance.

9Insurance carriers named on the page (Optum, HealthSCOPE Benefits, Allied, Aetna, Meritain Health, Cigna, Christian Brothers Services, Trustmark, Premera Blue Cross) · verified live 2026-08-10
4Core pages at launch: Home, About, Services, Blog
10Dated landing-page iterations, 7 Oct to 11 Nov 2025, before the page was considered finished
May → JanContract 31 May 2025 through handoff January 2026

every figure above is checkable on the live site or in the version history.

client testimonial

In the client’s own words.

If you’re on the fence about working with Jammy over at SLB, do yourself a favor and at least schedule a consultation. What kept me from pulling the trigger was the idea that I could DIY my own personal website or use an AI tool to aid in the process. What drew me to working with SLB initially was the passion toward wanting not just to create a great website, but the drive to help others who are on their journey of healing.

While working with Jammy, he took all of my ideas into consideration, spent many hours discussing and detailing with me all of the research on competitors websites and gave me several different options to choose from in terms of templates and website flow/vibe.

SLB took the time to really engage and get familiar with the therapy market and really figured out how to market to potential clientele. I truly feel SLB went above and beyond what my expectations were in terms of the creation of my website. So yes, I could have done the website myself, and yes it would have probably turned out alright. But if you want to put your best foot forward and have an amazing website that clients can really get to know you, go with SLB. You won’t be disappointed.

Chris, Battle On Therapy

Your practice has a story too.

You’re opening your own practice, and the site still doesn’t feel like you. We should talk. Maybe you built it yourself and you’ve outgrown it. Maybe something just feels off and you can’t quite name it. Book a free 30-minute discovery call and we’ll see if this is a fit.

Let’s Create Back to the grove
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